Colleagues collaborating in a bright Toronto workspace

Welcome toThe ExperienceAdvisors.

We use human-centred design to shape the experiences you want to deliver — and make them land with the people who matter most.

Explore our workGet in touch
01 — Who we are

We help organizations design experiences that build strong customer relationships, inspire employees, and engage the wider community.

The Experience Advisors (XA) is a minority and female-led advisory firm with over 25 years of customer experience (CX) and employee experience (EX) expertise.

A team gathered around a table during a design workshop

“We help organizations create engaging human experiences for their community.”

2,000+ projects · 98 NPS
02 — What we do

Six ways we shape experience.

Every engagement is grounded in human-centred design — for the people who matter most.

01
Customer Experiences

We help organizations understand and improve how they serve their customers.

Learn more about Customer Experiences
Customer Experiences
02
Research Experiences

We help organizations listen smarter, turning research into clear, evidence-based insights.

Learn more about Research Experiences
Research Experiences
03
User Experiences

We help users manage the change and learning curve as you launch new systems.

Learn more about User Experiences
User Experiences
04
Learner Experiences

We design and deliver engaging educational content to help people succeed in their roles.

Learn more about Learner Experiences
Learner Experiences
05
Employee Experiences

We help organizations attract, engage, and develop their people through a better employee experience.

Learn more about Employee Experiences
Employee Experiences
06
Citizen Experiences

We help governments understand, design, and improve how they serve citizens.

Learn more about Citizen Experiences
Citizen Experiences
03 — How we work

Our approach to helping clients includes four project steps.

01

Discover

We use data-driven research methods so every project starts from an analytical, measurable framework.

02

Design

We design inspiring, educational strategies and experiences that are unique to your organization.

03

Deploy

We deploy projects and solutions with a practical, direct approach that gets you to insight quickly.

04

Decode

We measure the results of our work to make sure it addresses your organization's challenges.

Experience, by the numbers

To create great experiences, you need experience – and here we've got it in spades.

25+
Years of experience design
2,000+
Projects for leading brands
20,000+
Training sessions
98%
NPS average
04 — Selected work

Experiences we've helped shape.

Rider Experience for a Transit Organization01
Illustrative example · Public sector CXRider Experience for a Transit OrganizationHow we approach rider journeys — mapping the whole trip, then repairing the moments that quietly cost trust.
Member and Employee Experience for a Membership Organization02
Illustrative example · Membership EXMember and Employee Experience for a Membership OrganizationHow we bring a fragmented member experience — and the teams behind the counter — back into one story.
Citizen Services for a Public Agency03
Illustrative example · Government service designCitizen Services for a Public AgencyHow we redesign a public service around what citizens are actually trying to get done — and prove it in a pilot first.
There's moreYour project?
Trusted across sectorsBankingTransitGovernmentMembershipAppliancesInterior Design
Experience Matters.

Let's build something
people remember.

Tell us about the experience you want to deliver — for your customers, your employees, or your community. We'll help you get there.

Get in Touch+1 905 477 5544