Members of the Experience Advisors team working together at a shared desk
Careers at XA

Come build experiences
people remember.

We're a small, senior team in Toronto working on the experiences people actually live through — riding transit, calling a service line, starting a new job. We hire when we meet the right person rather than posting roles on a schedule, so if that work pulls at you, introduce yourself.

01 — What it's like here

Small team, senior work, real proximity to the people we design for.

Everyone here works directly with clients — there's no layer between you and the decisions. We spend real time in the field with customers, employees, and frontline staff, then bring what we learn back into the room and design it together.

01

Senior by design

We're a small team, so the person doing the work is the person in the room with the client. There's no layer in between.

02

Out in the world

Interviews, ride-alongs, and workshops on site. We make time to go and see for ourselves before we design.

03

Toronto-anchored

Our office is on Bay Street, and a good deal of the work happens wherever our clients' people are. We'll talk through what that looks like when we meet.

02 — Where we're strong

Three kinds of work we hire for.

We don't post on a schedule. Write to us about the work you want to be doing and a few things you've shaped — no cover letter template required.

Experience Strategy

Toronto-based teamExpression of interest
Introduce yourself
  • The work: leading discovery and journey mapping on CX and EX engagements, from the first interview to the final readout.
  • Write to us if you turn research into blueprints, roadmaps, and business cases a client can actually act on.

Service Design

Toronto-based teamExpression of interest
Introduce yourself
  • The work: facilitating co-design sessions with customers, employees, and the frontline teams who deliver the service.
  • Write to us if you prototype and test service concepts so people can see them work before anyone invests in building them.

Experience Research

Toronto-based teamExpression of interest
Introduce yourself
  • The work: recruiting and running interviews, diary studies, and usability sessions across public and private sector clients.
  • Write to us if you can turn qualitative and survey data into insight a whole project team can use.
Experience Matters.

No posting required.
Write to us anyway.

We hire when we meet the right person, not on a schedule — so there's nothing to apply to and nothing to miss. Send a note about the work you want to be doing and a few things you've shaped, and we'll be in touch when there's a fit.